For the best quality research that stands up to scrutiny, it is important to use robust methods, e.g. ensuring that:
the methods will meet objectives
there is representation of key groups
enough people are researched
the methods best suit respondents so that they feel able to respond freely.
Quality is paramount in all the work that I undertake, and I have previously trained colleagues in the use of quality methods. I hold the Advanced Market Research Society (MRS) Certificate, and am an Associate MRS member; I therefore ensure that I adhere closely to the MRS Code of Conduct and the Data Protection Act. I also have a track record of delivering on time and to budget.
Quality is also evident in my work through...
I keep my clients involved in the process from start to finish, ensuring that:
they have a chance to provide feedback on questionnaires and discussion guides
I regularly keep in touch with clients to reassure them of my progress
I consult my clients on their most ideal format for the research findings
I use storytelling/narrative techniques to ensure that clients are engaged and fully understand what the findings are telling us
I am experienced in engaging with many different audience types, and always ensure that my research tools (i.e. questionnaires and discussion guides), and interview/moderation techniques:
are designed with research integrity in mind, i.e. do not contain leading questions
use Plain English
are tailored to the needs of the audience in question, e.g. simplifying language, and/or using visuals, for younger children or those with Special Educational Needs (see visuals to the side)
adopt the appropriate sensitivities for vulnerable groups, or where the topic is of a sensitive nature.
Advocating robust methods
Communications with my clients
Communications with research audiences
I have undergone an enhanced CRB check.
I would promote these methods, or, where budgets are limited, suggest ways in which methods can be as robust as possible.
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