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Andrea Axon (2011)

Client Services Director

PS London



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“Jo has been working with NSP on a consultative basis for the past couple of years. A highly experienced researcher with a deep understanding of the education market, Jo has successfully delivered a range of quantitative and qualitative market research methodologies for NSP clients. She's considered in her approach, always focused on delivering the best outcome for clients and a pleasure to work with. I would have no hesitation in recommending Jo.” 

Caroline Leroi (2012)



National Schools


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Angela Barry (2010)

Executive Head Teacher         The Woodland Federation


"Jo’s reports were extremely clear and concise and provided clear direction for the Senior Leadership Team and Governors.  Jo’s well-constructed questions led to high quality information being gleaned from the research which met, and exceeded, our explicit aims. One year on, we are still building on Jo’s work in the development of our new, more creative, curriculum."

“While working at an education agency in 2011, I appointed Jo to work with me on a more complex research project for one of my clients. Working with Jo was brilliant and she added real value in drawing out unexpected insights. She is great in focus groups, and getting a constructive conversation going amongst all participants. She also presents the findings in a very easily digestible way, focusing on tangible insights and highlighting the truly salient points. I really enjoyed working with Jo and wouldn't hesitate to work with her again.” 

Mixed methods

Mixed methods

“I worked alongside Jo for over a year when she did some quantitative freelancing for GfK. Her overall quality of research and market analysis and understanding is indispensable. She is a great communicator with excellent leadership skills as well as fun to work with. She has the ability to draw out inspiration and innovation from the team and deliver truly insightful findings. Jo has many strengths; she’s a structured thinker, good listener and always shows professionalism and dedication to her work - in my opinion she frequently went the extra mile for GfK, our clients and the team. She is someone I can always rely on."

Sukhi Ghatoare (2012)

Previously Director




“Jo worked as our research partner to gauge the strength and influence of a major housebuilding brand. The outcome was to answer the question… to rebrand or not rebrand.

As a relatively complex quantitative and qualitative piece of work, Jo embraced the challenge and led from the front to guide our client, and us, towards a sound strategy.

She delivered to a tight timetable, to an agreed budget, and to a quality that everybody was happy with. The research flagged up both the expected and unexpected. We are now talking to Jo about further related projects. We are happy to have her on board at KiS."

Simon Lipyeat (2012)



KiS Marketing

Mixed methods